09/15/2010

WVU Children’s Hospital patient to appear on Frosted Flakes box

MORGANTOWN, W.Va. – An 11-year-old West Virginia University Children’s Hospital patient is being honored for her courageous battle against brain cancer. Danielle Bartlett from Richwood will be featured along with the Children’s Miracle Network on a specially-designed box of Kellogg’s Frosted Flakes cereal.

Beginning today, Food Lion, Bloom and Bottom Dollar Food stores will carry the exclusive cereal box. Kellogg will donate $1 (up to $100,000) for every four boxes sold to Children’s Miracle Network, a charity that raises funds for more than 170 children’s hospitals, including WVU Children’s Hospital, where Danielle was treated.

A product unveiling will be held at 2 p.m. Sept. 17 at the Food Lion store on Industrial Drive in Summersville with Tony the Tiger, Danielle and WVU Children’s Hospital representatives in attendance.

Danielle is one of four Children’s Miracle Network hospital patients highlighted on the Kellogg’s Frosted Flakes box. They are just four of the 17 million kids treated at Children’s Miracle Network’s 170 children’s hospitals.

“The children featured on the cereal package are representative of the wide variety of ages and ailments seen every day at Children’s Miracle Network hospitals across North America,” Shirley Rogers, senior vice president for corporate fundraising at Children’s Miracle Network, said. “This fundraising campaign demonstrates both Food Lion’s and Kellogg Company’s commitment to children’s health, and we are proud to partner with them in our efforts to save and improve the lives of the 17 million children treated annually at our hospitals.”


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About Children's Miracle Network
Children’s Miracle Network is a charity that raises funds for more than 170 children’s hospitals Donations to Children’s Miracle Network are used to provide charitable care, purchase life-saving equipment, and fund research and education programs that save and improve the lives of 17 million children each year.

About Food Lion Family
The Food Lion family, based in Salisbury, N.C., operates more than 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Harveys or Reid’s. These stores meet local customer needs and preferences for the freshest and best quality products. The Food Lion family employs approximately 74,000 associates in 11 Southeast and Mid-Atlantic states. For more information, visit www.foodlion.com.

About Bottom Dollar Food 
Bottom Dollar Food, based in Salisbury, N.C., operates 28 stores in North Carolina, Virginia and Maryland. Bottom Dollar Food is a full-shop discount grocer offering the most popular national brands and private brand products at everyday best prices. Bottom Dollar Food is redefining discount shopping with its lighthearted atmosphere and focus on fresh produce and quality meats. For more information, visit www.bottomdollarfood.com

About Kellogg Company
With 2009 sales of nearly $13 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries.  For more information, visit www.kelloggcompany.com.
 

-WVU-


10-179
For more information:
Angela Jones, HSC News Service, 304-293-7087
jonesan@wvuh.com
asj: 09-15-10

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