WVU Children’s Hospital to benefit from Dairy Queen’s Miracle Treat Day Thursday

MORGANTOWN, W.Va. – If you’re looking for a way to beat the summer heat Thursday (Aug. 13), stop by your local Dairy Queen for the Fourth Annual Miracle Treat Day. Proceeds from Dairy Queen Blizzard sales will benefit West Virginia University Children’s Hospital.

For Miracle Treat Day, Dairy Queen will donate at least $1 of all Blizzards sold to Children’s Miracle Network. WVU Children’s Hospital is the only Children’s Miracle Network hospital in West Virginia.

Dairy Queen stores in Reedsville, Westover, Clarksburg and Morgantown are joining forces with 44 stores statewide on Miracle Treat Day. Last year, the event raised $40,630 for WVU Children’s Hospital.

“There are so many inspiring people from all walks of life but none more than young, hospitalized children who face incredible odds every day,” said Michael Keller, chief brand officer for International Dairy Queen Inc. “It’s the courage of these children that makes Miracle Treat Day so meaningful and important to all of us in the Dairy Queen family, and we thank everyone who comes out in support of this cause and helps make Miracle Treat Day such a success.”

For a list of participating Dairy Queen locations see www.miracletreatday.com.

For information on WVU Children’s Hospital see www.wvukids.com.

About Children’s Miracle Network:
Children’s Miracle Network is an international nonprofit organization that raises funds for more than 170 children’s hospitals. Countless individuals, 90 organizations and 400 media partners unite with Children’s Miracle Network hospitals to help sick and injured kids in local communities. Donations to Children’s Miracle Network create miracles by funding medical care, research and education that saves and improves the lives of 17 million children each year. To learn more go to ChildrensMiracleNetwork.org.

About IDQ:
International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages.  IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett. Dairy Queen has been a supporter of Children's Miracle Network since 1984, raising more than $77 million during that time. In 2007, DQ operators raised more than $4.5 million during Miracle Treat Day.

About WVU Children’s Hospital:
Each year, WVU Children’s Hospital provides care to more than 7,000 newborns and children, who come from every county in West Virginia and also from Pennsylvania, Maryland and Ohio. On average, 1,600 babies are born annually at WVU Children’s Hospital. Almost three-quarters of the deliveries are high-risk. WVU Children’s Hospital physicians provide care for children at the hospital in Morgantown and at clinics throughout the state.



For more information:
Angela Jones, HSC News Service, 304-293-7087
asj: 08-10-09

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