08/08/2007

Cool down with ice cream for a good cause
Proceeds from Dairy Queen Blizzards to benefit Children’s Miracle Network

As temperatures soar this week, a blizzard is just what the doctors at West Virginia University Children’s Hospital are ordering.   On Thursday, August 9 participating Dairy Queens across the country will donate proceeds from Blizzard sales to Children’s Miracle Network hospitals during the annual North American Miracle Treat Day.

“All proceeds from Miracle Treat Day stay in the local communities,” Cheryl Jones, director of WVU Children’s Hospital, said.  “I can’t think of a better reason to enjoy a sweet treat on a summer day.”

Dairy Queen donated $38,084 to WVU Children’s Hospital last year, with much of the proceeds resulting from Miracle Treat Day.  This is the second year for the fundraiser.  Last year on Miracle Treat Day, participating Dairy Queens throughout the United States and Canada raised more than $3.3 million for Children’s Miracle Network.
 
WVU Children’s Hospital is the only Children’s Miracle Network member in the state.  The network is a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals. 

“This is a great event to help the children in need,” said Sara Gehrman, associate manager of American Dairy Queen Corporation. “We hope our local community will join us in sharing smiles and stories and enjoying Blizzard for a good cause on August 9.”

Dairy Queen will serve up a variety of Blizzard flavor treats during Miracle Treat Day including the August Blizzard of the Month, Oreo.

For more information about Dairy Queen, visit www.dairyqueen.com. The Dairy Queen site for kids 13 and younger is www.dqcrew.com.

Dairy Queen has supported Children’s Miracle Network since 1984. 

For more information on West Virginia University Children’s Hospital, visit www.wvukids.com

- WVU -


07-165
For more information:
Tara Bennett, WVU Children’s Hospital, (304) 598-4
bennettt@wvuh.com
tb: 08-08-08

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